Founded by Arjun Sarma and Nico · Avenues New York

Avenue & Me. Find out if it’s mutual.

A matching site for high school students, live at Avenues New York. Each student privately picks up to three people they’d like to connect with. A match appears only when two people pick each other. A one-sided pick is never shown to anyone.

Founders Arjun and Nico, 12th grade Rollout All 571 Avenues NY high schoolers, from Nov 2 Try it Demo login for reviewers

Try the core idea

Two students pick independently. Neither can see the other’s picks. Toggle the picks and watch what each of them sees.

Maya · grade 11

Leo · grade 11

Example students. Up to three picks each, as on the real site.

Log in as a demo student

The real site is only for Avenues students, so it has a demo login. You get the full student view with made-up classmates. It runs in your browser and never connects to the real database, so you can’t see or change any student’s data.

Jordan Lee · grade 11 (fictional)

Open the site and enter this code, or use the direct link.

DEMO2026 Open as Jordan ↗

Launch dashboard

Live totals the site publishes from its admin dashboard. They’re only numbers, with no names, codes or pairs. They fill in after rollout.

Pre-launchNumbers appear here after rollout

Made a pick, by grade

How many times each student was picked

A match is two people who picked each other. “Picks in a match” is the share of all picks that turned out to be mutual.

How it works

  1. Each student gets a private code by email. A mail-merge script we wrote in Google Apps Script sends every student a random 8-character code and a one-tap login link. A newer sign-up version needs no list at all: any student with a school email signs up and confirms it.
  2. They log in and pick up to three people from a searchable list of the high school, optionally with a note of up to 140 characters.
  3. Mutual picks become matches. Both people get an email saying they have a new match, without naming who. The note is revealed only to the person picked, and only once it’s mutual.

Privacy enforced by the database, not the page

A site like this only works if students trust that a one-sided pick stays secret. So the guarantees live in Firestore security rules on the server, where no one can get around them by editing the page.

No one can read who picked whom

A match is detected by asking to read a single document that the rules only open when both picks exist. A one-sided pick returns the same “denied” as no pick at all.

Nothing can be listed

A student’s picks live at a path containing their own code, and no collection students can reach is listable. You can only read what you can already name.

No fishing

Picks can’t be edited and can only be removed seven days after they’re made, so no one can pick and unpick repeatedly to test whether someone picked them.

Notes stay sealed

A note is copied to notes/{them}_{you}, readable only by the person picked and only after a match. To prove who is reading, the browser links an anonymous sign-in to the student’s code.

Built with

Business plan

Avenue & Me lets high school students find out whether someone they like likes them back, without anyone ever learning about a one-sided crush. We built and launched it at one NYC school in under three weeks, at almost no cost, and now have a sign-up version that works at any school with student email. Our focus now is growth: becoming the default at every school we enter and building a large, engaged user base. Monetization comes later, once that base exists.

Problem and product

Telling someone you like them is the riskiest social move in high school, so most students never do it. Dating apps don’t serve them: the major ones are 18+, and none are built around a single school’s community. Avenue & Me removes the risk:

  • Pick up to three people from your school.
  • A match shows only when it’s mutual. One-sided picks are never shown to any student, including the person picked.
  • Picks lock for seven days, so nobody can fish for who likes them by picking and unpicking.
  • Privacy is enforced by the database, not by the app’s goodwill: access rules are tested so a student can only ever reach their own picks and their own matches.

Two versions exist. The roster version loads a school’s student list and emails each student a personal login. The sign-up version needs no list: any student with a school email signs up and confirms the address, so a new school costs us nothing to add.

Traction

The product is live at one school, and it is too early for usage numbers.

MilestoneDate
Sign-up version built and tested; public launch planned for laterNov 3, 2026
Invitations to all 571 Avenues New York high schoolers begin, seniors firstNov 2, 2026
Terms of use, privacy policy and security hardening addedNov 1–2, 2026
Match notifications by email and notes shown only on a matchOct 15–20, 2026
First version builtOct 14–15, 2026

Running cost is about $0 a month on free tiers (Cloudflare Pages, Google Firebase, Gmail). Sign-up rate, picks per student and match rate at Avenues will be the first numbers we report, in the launch dashboard above.

Growth plan

The product only works when most of a school is on it, so we win school by school: launch each one in a single push, aim for most of its students within two weeks, then move to the next.

  1. One launch week per school. Timed to a moment students already care about (homecoming, Valentine’s, end of year), with two student ambassadors per school spreading the word in person and in group chats.
  2. Every new student makes it better for everyone. The more of your friends join, the more people you can pick, so students invite each other. To build: a one-tap invite link, and a live count of how many at your school have joined.
  3. No onboarding cost. The sign-up version needs only a school email domain, so adding a school takes minutes and no roster.
  4. Seasonal peaks. A school-wide “open week” each term brings lapsed students back.
Metric (proposed targets)Why it mattersTarget
Share of a school’s students signed upA school only works when it’s dense50% within two weeks of launch
Students who come back the next weekShows it’s a habit, not a one-off40%
Students with at least one matchThe moment that makes people tell friendsTracked from launch; no target yet
Schools liveOverall reach1 now, 5 by spring 2027, 25 by end of 2027–28

Where we grow

  1. Avenues (fall 2026): prove the launch playbook and the targets above at one school.
  2. NYC independent schools (2027): 5 schools by spring, 25 by the end of the school year, each launched with its own student ambassadors.
  3. Independent schools in other cities (2028): the same playbook; the sign-up version means no local setup.
  4. Colleges (2028 onward): the largest pool of users, and all of them adults.

NYC public schools are not in the plan yet: receiving public school student data requires formal Department of Education agreements, which fit an established company.

Making money, later

We are not charging anyone now, and we will never run ads to minors or sell student data. Once the user base is large, the natural options are paid seasonal events run with schools and a premium tier for college students, who are adults.

Risks

The biggest risk is that we hold minors’ most sensitive data; one leak would end the product. Everything else follows from that.

RiskHow we handle it
A leak of who picked whomTested database rules; one-sided picks never leave the database to another student; data deleted when a school’s run ends
Laws on minors’ data (e.g. New York’s Child Data Protection Act)Counsel review before expanding; collect only name, grade, school email and picks
Schools or parents objectLaunch only where a school’s student government or administration invites us; an “unofficial, not endorsed” label until then
Harassment or students in distressRules against misuse, removal of accounts, escalation to the school or a parent in serious cases, and the 988 crisis line on every page
Fake names on the sign-up versionOnly verified school emails can join; impersonation gets an account removed; a check against the school roster where a school provides one
Founders are high school studentsWe need an adult-run legal entity and advisors before signing school agreements

Team

Avenue & Me was built and is run by two Avenues New York high school students, Arjun Sarma and Nico, both in 12th grade. They designed the product, wrote the privacy model and launched it to their school in under three weeks.